Who Is Zach Hammer?

A growth strategist obsessed with founder freedom.

Hey, I'm Zach.

I'm a growth strategist helping SaaS and software founders build systems that scale without them.

Here's how I got here:

I spent twelve years proving marketing strategies could work—growing a real estate team's lead flow by 5X, cutting their cost per lead in half, and doubling their business every year. But I quickly realized I'm an entrepreneur at heart, not an employee.

So I started my own company, Real Estate Growth Hackers, helping agents and teams worldwide.

The breakthrough came when I began partnering with SaaS companies who served my audience. Instead of just working with real estate agents, I started doing value-based workshops with software companies.

And that's when it hit me: I loved this way more.

These days, I partner with SaaS and software founders to implement the same marketing strategies I used to grow my own audience, but now I do it on their behalf.

I work with brilliant founders who can talk for hours about features but freeze when asked "Why should I care?" We transform that technical expertise into value-based workshops that lead with genuine help while creating natural opportunities for sales.

I've helped one client drop their lead costs from $100 to $15, built a virtual summit that generated 1,207 registrants with zero ad spend, and helped another move from painful 1-on-1 sales calls to selling software at scale through webinars.

The result? Marketing their list actually enjoys, confident communication of complex value, and scalable growth that doesn't require you on every sales call.

My sweet spot is SaaS and software companies in that $30K to $100K MRR range—those with proven success stories and traction who want to unlock the hidden opportunity in their contact lists.

When I'm not transforming SaaS businesses, I'm exploring the country in my RV with my family—living proof that building systems creates the freedom you started your company for.

Ready to transform your expertise into marketing your list will actually enjoy? Let's connect and explore how to build systems that scale your vision.